Know Your Genes
DTC, 2015
Ovarian cancer is the most fatal of all womens’ cancers, but it remains in the shadows of awareness. We were tasked with creating an attention-grabbing campaign that would not only bring an understanding of the dangers of the disease, but also incite newly diagnosed women to get genetic testing and retake power in the fight against their cancer. The answer? A “gene”-inspired fashion show at Toronto Fashion Week with denim designs by David Dixon.