Manulife Vitality
DTC, 2016
At the intersection of health and finance, there is life insurance. Most people barely think about it after they have it, and those who don’t probably aren’t motivated enough to sign up. But what if your life insurance could keep you engaged by rewarding you for your healthy behaviours? Manulife Vitality aimed to do that, to be the coach you never knew you had.
To launch the new product, we created a 360-degree campaign with national TV advertisements, YouTube videos, and a live installation at Toronto’s Yonge and Dundas Square featuring Canada’s coach — Mike “Pinball” Clemons.
