Fits Your Life
DTC + HCP, 2020-2024
ALLERJECT was the first competitor to EpiPen to be launched in Canada in decades, and in 2020 we brought it to market in a big way. But for the second year, how would we evolve the launch brand messaging to build trust in the medication inside the device and convince HCPs ALLERJECT would work every single time?
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Website: allerject.ca